4 Preparation Tips for a Real Estate Headshot Photoshoot

A well-executed headshot can be a powerful tool for real estate professionals, acting as a first impression and helping to establish credibility and trust with potential clients. To ensure that your headshot reflects your professionalism and personal brand, proper preparation is key. This article will guide you through four essential preparation tips to help you get ready for your real estate photoshoot and achieve the best possible results.

1. Dress for Success: Choosing the Right Outfit

Your outfit is one of the most important aspects of preparing for a headshot. The way you dress will influence how others perceive you, so it’s crucial to choose clothing that aligns with your professional image and the message you want to convey.

Consider Your Audience and Brand

When selecting your outfit, think about your target audience and the type of real estate you specialize in. For example:

• Luxury Real Estate: If you work in high-end real estate, opt for formal and polished attire, such as a well-tailored suit or a sophisticated dress. Neutral colors like black, navy, or gray can convey professionalism and elegance.
• Residential Real Estate: If your focus is on residential properties, a business-casual look might be more appropriate. Consider wearing a blazer with a crisp shirt or blouse. This style balances professionalism with approachability.
• Commercial Real Estate: For those in commercial real estate, a more corporate look may be necessary. A conservative suit with minimal accessories can help convey authority and expertise.

Keep It Simple and Timeless

When it comes to headshots, simplicity is often best. Avoid busy patterns, logos, or overly trendy pieces that could distract from your face or make your headshot look dated over time. Solid colors, especially those that complement your skin tone, are usually a safe choice.

• Avoid Distractions: Jewelry and accessories should be kept to a minimum. A simple necklace or a pair of stud earrings can add a touch of elegance without drawing attention away from your face.
• Timelessness: Choose classic styles that won’t look out of place in a few years. Your headshot should have a long shelf life, so avoid anything too fashion-forward that might quickly go out of style.

Fit and Comfort

Ensure that your clothing fits well and makes you feel comfortable. If you’re constantly adjusting your outfit during the shoot, it could affect your posture and confidence. Try on your chosen outfit beforehand to make sure it fits perfectly and feels good.

• Proper Fit: Well-fitted clothing enhances your appearance and helps you feel more confident. Avoid anything too tight or too loose, as it can create unflattering lines in photos.
• Comfort: Your comfort will directly impact how relaxed and natural you appear in your headshot. If you’re uncomfortable in your clothing, it will likely show in the photos.

2. Grooming and Personal Care: Presenting Your Best Self

In addition to dressing the part, taking care of your grooming and personal appearance is essential for a successful headshot. Small details can make a big difference in how polished and professional you look.

Hair and Makeup

Whether you’re doing your own hair and makeup or hiring a professional, the goal is to enhance your natural features and ensure you look your best on camera.

• Hair: Your hairstyle should be neat and reflect your everyday look. If you’re planning a haircut, schedule it a week before the shoot to allow it to settle. For men, this might mean a fresh trim or shave, while women might consider a blowout or styling that frames the face well.
• Makeup: For women, makeup should be natural and flattering. The camera can sometimes wash out your features, so consider slightly enhancing your makeup to bring out your eyes, lips, and complexion. Men might consider using a light powder to reduce shine, especially if the shoot involves studio lighting.
• Professional Help: If you’re unsure about doing your own hair and makeup, consider hiring a professional. A makeup artist who understands photography can ensure you look your best without appearing overly done.

Skin Care

Good skincare in the days leading up to your shoot can help you look fresh and vibrant.

• Hydration: Drink plenty of water in the days before your shoot to keep your skin hydrated and glowing.
• Sleep: Ensure you get enough sleep the night before to avoid dark circles and puffiness.
• Moisturize: Use a good moisturizer to keep your skin looking supple. Avoid trying any new skincare products right before the shoot to prevent unexpected reactions.
• Avoid Excessive Sun Exposure: In the days leading up to the shoot, avoid excessive sun exposure to prevent sunburn or uneven tanning, which can be difficult to correct in photos.

Nails and Hands

Your hands may be visible in some shots, so don’t neglect them.

• Manicure: Consider getting a manicure to ensure your nails are clean and well-groomed. Choose a neutral nail color that won’t draw attention away from your face.
• Hand Care: Moisturize your hands to prevent dry, rough skin from being noticeable in the photos.

3. Practice Posing and Expressions: Find Your Best Angles

A great headshot is not just about how you look but also about how you present yourself. Practicing your poses and expressions before the shoot can help you feel more confident and relaxed in front of the camera.

Understand Your Angles

Knowing your best angles can make a significant difference in how you appear in your headshot. Spend some time in front of a mirror experimenting with different head tilts, smiles, and poses.

• Practice Smiling: Practice smiling with your eyes, not just your mouth. A genuine smile can convey warmth and approachability, which are important traits in real estate.
• Posture: Stand tall with your shoulders back to convey confidence. Good posture not only improves your appearance but also exudes professionalism.
• Chin Positioning: Avoid tucking your chin too low, as it can create unflattering shadows. Instead, keep your chin slightly forward and down to define your jawline.

Facial Expressions

Your facial expression should reflect the message you want to convey. Practice different expressions to find the one that best represents your personality and brand.

• Confidence: A confident expression is key in real estate. Practice a slight smile combined with a direct gaze into the camera.
• Approachability: If you want to come across as approachable and friendly, practice a softer smile with relaxed eyes.
• Relaxation: Avoid tension in your face by relaxing your jaw and forehead. Practice breathing exercises to help reduce any anxiety before the shoot.

Body Language

Your body language plays a significant role in how you’re perceived in your headshot. Practice poses that convey openness and confidence.

• Open Stance: Avoid crossing your arms or appearing closed off. An open stance with your arms at your sides or gently folded in front of you can make you appear more welcoming.
• Leaning: A slight lean towards the camera can create a sense of engagement and approachability.
• Movement: Don’t be afraid to incorporate subtle movement, like shifting your weight from one foot to the other, to create a more dynamic and natural look.

4. Get Plenty of Rest and Hydration: The Importance of Self-Care

Your physical and mental state will greatly influence how you look and feel during your photoshoot. Proper rest and hydration are crucial to ensure you’re at your best.

Importance of Sleep

Getting a good night’s sleep before your shoot is essential for looking fresh and alert.

• Beauty Sleep: Lack of sleep can lead to dark circles, puffiness, and a dull complexion. Aim for 7-8 hours of sleep the night before to ensure you wake up looking rested and refreshed.
• Reduce Stress: Sleep also helps reduce stress and anxiety, allowing you to feel more relaxed and confident during the shoot.

Stay Hydrated

Hydration plays a critical role in your skin’s appearance and overall energy levels.

• Skin Hydration: Drinking plenty of water in the days leading up to your shoot can help keep your skin plump and glowing. Dehydrated skin can appear dull and tired, which is not ideal for photos.
• Energy Levels: Proper hydration helps maintain energy levels, so you’re alert and focused during your photoshoot.

Avoid Excessive Caffeine and Alcohol

While it might be tempting to rely on coffee or alcohol to calm your nerves, it’s best to avoid them before your shoot.

• Caffeine: Too much caffeine can make you jittery and anxious, which can affect your ability to relax and pose naturally.
• Alcohol: Alcohol can dehydrate your skin and make you appear flushed or tired in photos. Stick to water or herbal tea to keep your body balanced and hydrated.

Relaxation Techniques

In the hours leading up to your shoot, practice relaxation techniques to help calm your nerves and center your focus.

• Deep Breathing: Practice deep breathing exercises to reduce anxiety and help you stay calm and composed.
• Visualization: Visualize yourself having a successful photoshoot. Imagine feeling confident, relaxed, and happy with the outcome. Positive visualization can set the tone for a successful session.

Conclusion

Preparation is key to achieving a successful real estate headshot that reflects your professionalism and personal brand. By following these four tips—dressing appropriately, focusing on grooming, practicing poses and expressions, and ensuring proper rest and hydration—you’ll be well on your way to creating a headshot that makes a lasting impression. Remember, a little preparation goes a long way in ensuring that your headshot is a powerful tool in your real estate marketing arsenal.